I designed various marketing materials for the 2016 California State Fair. The Sale of Champions email ad was sent out to those who would be interested in participating or spectating the event, such as members of agricultural groups 4-H and FFA. For the 2016 by the Numbers infographic, the California State Fair staff gathered to calculate total attendance, amount of sales in food and rides, number of livestock and petting zoo animals, and amount of social media engagement.